Crucial brand FAQs

No. Crucial is still the exclusive consumer brand of Micron Technology, a global leader in innovative memory and storage solutions for more than 45 years. Crucial’s reputation for performance, reliability and compatibility continues to be built on Micron’s industry leadership. 

No. Only the look of our logos is changing, not our products. All product warranties, regardless of the logo used on the product, remain in effect.  

Crucial packaging will continue to use the old logo through fiscal year 2025, with the beginning of fiscal year 2026 being our target to fully transition to the new logo. 

Additional support can be found at contact Crucial. 

Other than seeing our new logo on assets and working with your sales and marketing representatives to transition your sites to our new logo, nothing else will change. Products, shipping times and brand guidelines will all remain the same. Timelines to update logos will be addressed on a case-by-case basis. Your sales and marketing contact will reach out to you to develop a reasonable timeline for this transition. 

Yes! Our new logo is now live and can be found in the asset library. All new assets/collateral will be updated with the new logo as they are developed. Assets that are currently being used will be updated as resources allow. Historical assets will not be updated. 

We’re still the same brand you’ve come to know and trust, but our new look is a great time to re-introduce ourselves. Our proven, high-quality memory and storage portfolio expands possibilities for gamers, creatives and professionals as together we unlock new speeds and capabilities. Check out our all new About us page to learn more.    

Yes. We realize that certain assets will take some time to be updated with the new logo, which means there will be a mix of logos during the transition phase. Please note that nothing about our products has or will be changing. Regardless of which logo is used, the high-quality nature of our memory and storage products remains the same.   

Channel partners can find additional resources about this transition in the Partner Portal. If information is needed that isn’t addressed there, please reach out to your sales or marketing rep. End customers can receive support at contact Crucial.